This is one of our latest project: an illustrated how-to manual in the shape of a little folded booklet. It is distributed with a new, innovative headband hand-made by Bolivan women which will donate $1 from every sale to a women’s micro-finance institution. The booklet’s purpose is to show how to wear the headband.
We really enjoyed working on this project as it was mostly illustration-based. The drawings needed to be simple and easy to understand, which is why we opted for this kind of illustration. To be cost-effective, 4 booklets needed to be printed on a letter-sized page and then photocopied and cut out. Black was therefore THE colour to be used (to our great satisfaction as it’s our favourite ‘design’ colour!). For the text, we used Helvetica Neue as a sans-serif font always look clearer and cleaner when photocopied and when used as small type. We’re very happy with the result and wish the best of luck to Project Mujer for their fund raising initiative!
