Logo - IMPACT 2012
Montreal’s Impact will be joining Toronto FC and Vancouver Whitecaps in the MLS next season and for the occasion they revamped their logo. We gotta say, a redesign was clearly in order as this is what it used to look like:
Very “Junior League”… Overall, we quite like the new logo and find it’s amongst the best ones of the league. We like the shape, the colours and the use of the Fleur de Lys, stars and stripes. It’s symbolic without being overly clichéd. However, we’re not too fond of the font used for the team’s name. It seems like a font with a little more impact (no pun intended!) would have suited the design better.
The logo was created by Pigeon* Branding + Design, a design agency with offices in Montreal and Oakville, ON whose recent work other than the Impact logo seems to be more in the field of packaging design. With clients such as Dempster’s, Danone, General Mills, Kraft, Shoppers Drug Mart and of course Saputo (who’s owner also owns Montreal’s Impact!), we are surrounded by their designs every time we go to the grocery store or simply open our refrigerator… They’ve also created a little explanatory video to illustrate the logo’s narrative:
Just for fun to see what people think, we’d like to know: according to you, which MLS team has the best logo? To vote for your favourite, please join our Facebook page and answer the poll question.
