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	<title>Yellow Car Design: The Blog &#187; books</title>
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	<link>http://yellowcardesign.com/blog</link>
	<description>How we roll</description>
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		<title>Hey, are you a book or a DVD?</title>
		<link>http://yellowcardesign.com/blog/2010/08/26/hey-are-you-a-book-or-a-dvd/</link>
		<comments>http://yellowcardesign.com/blog/2010/08/26/hey-are-you-a-book-or-a-dvd/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:26:07 +0000</pubDate>
		<dc:creator>ycd</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[stuff we don't like]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[cover]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[novel]]></category>

		<guid isPermaLink="false">http://yellowcardesign.com/blog/?p=1129</guid>
		<description><![CDATA[<p class="wp-caption-text">Eat Pray Love</p>
<p class="wp-caption-text">The Girl with the Dragon Tattoo</p>
<p class="wp-caption-text">Fight Club</p>
<p class="wp-caption-text">The Beach</p>
<p class="wp-caption-text">Trainspotting</p>
<p class="wp-caption-text">Fear and Loathing in Las Vegas</p>
<p>Recently I was in a bookstore where they had a display of the latest edition of the novel Eat Pray Love. The cover featured Julia Roberts sitting on a bench next to a nun, eating something <span style="color:#777"> . . . &#8594; Read More: <a href="http://yellowcardesign.com/blog/2010/08/26/hey-are-you-a-book-or-a-dvd/">Hey, are you a book or a DVD?</a></span>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1131" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1131" title="1" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/1.jpg" alt="" width="500" height="382" /><p class="wp-caption-text">Eat Pray Love</p></div>
<div id="attachment_1132" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1132" title="2" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/2.jpg" alt="" width="500" height="382" /><p class="wp-caption-text">The Girl with the Dragon Tattoo</p></div>
<div id="attachment_1133" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1133" title="3" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/3.jpg" alt="" width="500" height="382" /><p class="wp-caption-text">Fight Club</p></div>
<div id="attachment_1134" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1134" title="4" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/4.jpg" alt="" width="500" height="382" /><p class="wp-caption-text">The Beach</p></div>
<div id="attachment_1135" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1135" title="6" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/6.jpg" alt="" width="500" height="382" /><p class="wp-caption-text">Trainspotting</p></div>
<div id="attachment_1136" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1136" title="5" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/5.jpg" alt="" width="500" height="382" /><p class="wp-caption-text">Fear and Loathing in Las Vegas</p></div>
<p>Recently I was in a bookstore where they had a display of the latest edition of the novel <em>Eat Pray Love</em>. The cover featured Julia Roberts sitting on a bench next to a nun, eating something with a sheepish look on her face and it really annoyed me. I wasn’t annoyed because of her – I don’t mind her, and same thing goes for Brad Pitt, Edward Norton, Leonardo DiCaprio, Ewan McGregor &amp; company– but because of the whole “oh-now-that-we-made-a-movie-with-that-book-let’s-pretend-that-they’re-the-same-thing” thing. We all know this is rubbish, and that in most case movies based on books end up being very different (sometimes in a good way, sometimes in a bad way).</p>
<p>So why did the publishing company felt like they had to put Julia Roberts on the cover of the book? Don’t we see her enough on the movie posters? See, if I want to own something with her face on it, I’ll buy the DVD. Because she is an <em>actress</em>, not a <em>novel character</em>. I might have been interested in reading the book –though the story sounds a bit too soppy– with its original typography-based cover because it had a concept behind it (“eat” written in pasta, “pray” in beads, etc) and wasn’t like “hey reader, we think you don’t have enough imagination to picture the main character in your head, so here’s a picture of the actress who plays the role in the film so that you have something to relay on”… How annoying!</p>
<p>Marc and I both recently read <em>The Girl with the Dragon Tattoo</em>* (with the nice colorful jacket) and we also rented the movie to compare scenarios. Even though I enjoyed both I am very happy to have read the book without knowing what the main character looked like in the film and actually, in my head, she was pretty similar to the actress who portrayed her in the film. So now I can say “wow, well done my imagination, you worked well without being dictated how to picture the character by a book cover”. Do you know what I mean?</p>
<p>Anyways, it made me think about the whole “issue” and I’ve checked our bookcase and realized that a lot of the novels we own have been made into films. And that, strangely enough, only one of them, <em>Fear and Loathing in Las Vegas</em>, has the cover featuring Johnny Depp that was made after the film… And we almost certainly bought this version of the book because the original one wasn’t available at the bookstore! In the examples above, I think that the original non-movie tie-in version are all better… What do you think? Any example where the movie-inspired cover beats the original one?<br />
Vick @ <strong><a class="wp-caption-dd" title="Yellow Car Design" href="http://www.yellowcardesign.com" target="_blank">Yellow Car Design</a></strong></p>
<p>*We strongly recommend it and can’t wait to read the sequel. The author was a graphic designer and there are lots of graphic design references… That was an added bonus for us <img src='http://yellowcardesign.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<item>
		<title>YCD Paris</title>
		<link>http://yellowcardesign.com/blog/2010/08/17/ycd-paris/</link>
		<comments>http://yellowcardesign.com/blog/2010/08/17/ycd-paris/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 14:53:18 +0000</pubDate>
		<dc:creator>ycd</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[stuff we do]]></category>
		<category><![CDATA[stuff we like]]></category>
		<category><![CDATA[Louvre]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Sagmeister]]></category>

		<guid isPermaLink="false">http://yellowcardesign.com/blog/?p=1084</guid>
		<description><![CDATA[<p class="wp-caption-text">YCD Paris</p>
<p>I recently re-read Made You Look by Stefan Sagmeister, one of my favourite designers. He&#8217;s not one of my favourites because of his work (rather ugly, sometimes!), but I like him because of the thinking behind his designs and I just find that the stuff he writes in his books/interviews is quite hilarious and <span style="color:#777"> . . . &#8594; Read More: <a href="http://yellowcardesign.com/blog/2010/08/17/ycd-paris/">YCD Paris</a></span>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1085" class="wp-caption aligncenter" style="width: 501px"><img class="size-full wp-image-1085  " title="ycd paris" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/ycd-paris.jpg" alt="" width="491" height="369" /><p class="wp-caption-text">YCD Paris</p></div>
<p>I recently re-read <em>Made You Look</em> by Stefan Sagmeister, one of my favourite designers. He&#8217;s not one of my favourites because of his work (rather ugly, sometimes!), but I like him because of the thinking behind his designs and I just find that the stuff he writes in his books/interviews is quite hilarious and entertaining. He once described some of his past work as being &#8220;a remarkably pure piece of shit&#8221;; anyone with this way of describing things deserves my respect! Anyways, the link between Sagmeister and the image above is that in <em>Made You Look</em> the designer described how his great uncle, Otto Sagmeister, owned a tiny little &#8220;home-based&#8221; distillery in Vienna, but decided to create advertising and stationery for his business that pictured a great fancy building with many chimneys and even described an association with the very noble French region of Cognac (even if Otto had never set foot in France!). That was in early 1900&#8242;s &#8211; well before Photoshop &#8211; and certainly contributed to Stefan Sagmeister&#8217;s great creativity and wittiness! Reading this inspired me to follow Otto&#8217;s steps and create a listing for <strong><a class="wp-caption-dd" title="Yellow Car Design" href="http://yellowcardesign.com" target="_blank">YCD</a></strong> that shows our, hummm, office. You thought we were located in Canada? Uh, no, no&#8230; we&#8217;re actually in Paris, in a great Haussmanian building near the Louvre&#8230; (we wish!!!).</p>
<div id="attachment_1097" class="wp-caption aligncenter" style="width: 310px"><img class="size-thumbnail wp-image-1097" title="sagmeister-made-you-look" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/sagmeister-made-you-look-300x300.jpg" alt="" width="300" height="300" /><p class="wp-caption-text">Sagmeister: Made You Look </p></div>
<p><strong>YCD Paris (v.f.)</strong></p>
<p>J&#8217;ai récemment relu le livre <em>Made You Look</em> de Stefan Sagmeister (un de mes designers graphiques préférés). Il n&#8217;est pas parmis mes favoris pour son travail (parfois c&#8217;est affreux!), mais bien parce que j&#8217;aime sa façon de penser et ce qu&#8217;il dit dans ses entrevues et livres est souvent hilarant. Il a lui-même décrit l&#8217;un de ses anciens projets comme étant &#8220;de la merde remarquablement pure&#8221;&#8230; Cette grande humilité mérite certainement d&#8217;être respectée! Mais bon, le lien entre la photo ci-dessus et Sagmeister tient du fait que, dans <em>Made You Look</em>, le designer décrit comment son grand oncle, Otto Sagmeister, avait décidé de créer une affiche pour faire la publicité de sa petite &#8220;distillerie maison&#8221; viennoise. Or, sur l&#8217;annonce, un gros bâtiment aux allures de château avec plusieurs cheminées était illustrée, et on mentionnait même une affiliation avec la réputable région française de Cognac (même si Otto n&#8217;avait jamais mis les pieds en France!). C&#8217;était au début du 20ième siècle &#8211; bien avant Photoshop &#8211; et ça a sûrement contribué à la créativité et à l&#8217;humour de Stefan Sagmeister. En tout cas, relire cette histoire m&#8217;a donné le goût de créer une publicité pour <strong><a class="wp-caption-dd" title="Yellow Car Design" href="http://yellowcardesign.com" target="_blank">YCD</a></strong> montrant nos, ahem, bureaux. Vous pensiez que nous étions au Canada? Hum, non non&#8230; notre studio est à Paris, dans une belle bâtisse Hausmanienne à deux pas du Louvre&#8230; (si seulement c&#8217;était vrai!!!).</p>
<p>Vick.</p>
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		<title>Typotheque &#8211; Celebrating The First Ten Years</title>
		<link>http://yellowcardesign.com/blog/2010/01/14/typotheque-celebrating-the-first-ten-years/</link>
		<comments>http://yellowcardesign.com/blog/2010/01/14/typotheque-celebrating-the-first-ten-years/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 15:52:59 +0000</pubDate>
		<dc:creator>ycd</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[stuff we like]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://yellowcardesign.com/blog/?p=708</guid>
		<description><![CDATA[<p class="wp-caption-text">Typotheque Typefaces 1999-2009</p>
<p class="wp-caption-text">Fedra Sans</p>
<p class="wp-caption-text">Forewords</p>
<p>Typotheque is a graphic design studio and &#8220;digital type foundry&#8221;, founded by Peter and Johanna Bil&#8217;ak (ahhh, designer husband &#38; wife duo&#8230;) in 1999. Anyone who&#8217;s interested in typography should bookmark their website, as it is full of useful and beautiful design things available for purchase such as books, t-shirts and <span style="color:#777"> . . . &#8594; Read More: <a href="http://yellowcardesign.com/blog/2010/01/14/typotheque-celebrating-the-first-ten-years/">Typotheque &#8211; Celebrating The First Ten Years</a></span>]]></description>
			<content:encoded><![CDATA[<div id="attachment_709" class="wp-caption aligncenter" style="width: 494px"><a href="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/2.jpg"><img class="size-full wp-image-709  " title="Typotheque" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/2.jpg" alt="Typotheque Typefaces 1999-2009" width="484" height="409" /></a><p class="wp-caption-text">Typotheque Typefaces 1999-2009</p></div>
<div id="attachment_710" class="wp-caption aligncenter" style="width: 494px"><a href="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/3.jpg"><img class="size-full wp-image-710  " title="Fedra Sans" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/3.jpg" alt="Fedra Sans" width="484" height="350" /></a><p class="wp-caption-text">Fedra Sans</p></div>
<div id="attachment_711" class="wp-caption aligncenter" style="width: 494px"><a href="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/1.jpg"><img class="size-full wp-image-711  " title="Forewords" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/1.jpg" alt="Forewords" width="484" height="388" /></a><p class="wp-caption-text">Forewords</p></div>
<p><em>Typotheque</em> is a graphic design studio and &#8220;digital type foundry&#8221;, founded by Peter and Johanna Bil&#8217;ak (ahhh, designer husband &amp; wife duo&#8230;) in 1999. Anyone who&#8217;s interested in typography should bookmark their <strong><a class="wp-caption-dd" title="Typotheque" href="http://www.typotheque.com" target="_blank">website</a></strong>, as it is full of useful and beautiful design things available for purchase such as books, t-shirts and of course typefaces as this is what they specialize in. To celebrate their 10 years anniversary, they sent us &#8211; and a bunch of other people, I&#8217;m sure &#8211; a nice little brochure that commemorate what they&#8217;ve accomplished in the last decade. I was very impressed by it, which was to be expected since it puts together a few of my most favourite design elements:</p>
<p>- A typography-based design;</p>
<p>- A good used of &#8220;the grid&#8221;;</p>
<p>- The use of black ink on newsprint;</p>
<p>- It&#8217;s Dutch (ok, that&#8217;s not really a design elements, but what I mean is that Dutch design is one of my favourite and a trip to Amsterdam is enough to convince anyone that design is ultra-present everywhere, even in the streets (see picture below).</p>
<p>You will notice that my favourite design elements all have one thing in common: they are simple. Yet, when you put them together the result is stunning and nothing is missing. No frou-frou and no need for fancy stuff. Just a well executed, simple design, like the <em>Typotheque</em> brochure above. A special mention goes to the envelope in which the brochure came in. Again, simple, typography based design but this time in a bright orange colour that contrast well enough with the brochure to create a balance when the two items are put together. We wish <em>Typotheque</em> a very happy 10 years old birthday, and look forward to their 20th anniversary brochure.</p>
<div id="attachment_724" class="wp-caption aligncenter" style="width: 554px"><a href="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/untitled.jpg"><img class="size-full wp-image-724 " title="untitled" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/01/untitled.jpg" alt="Amsterdam" width="544" height="408" /></a><p class="wp-caption-text">Amsterdam</p></div>
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		<title>Book &#8211; Things I have learned in my life so far, by Stefan Sagmeister</title>
		<link>http://yellowcardesign.com/blog/2009/08/25/book-things-i-have-learned-in-my-life-so-far-by-stefan-sagmeister/</link>
		<comments>http://yellowcardesign.com/blog/2009/08/25/book-things-i-have-learned-in-my-life-so-far-by-stefan-sagmeister/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 15:17:49 +0000</pubDate>
		<dc:creator>ycd</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Sagmeister]]></category>

		<guid isPermaLink="false">http://yellowcardesign.com/blog/?p=56</guid>
		<description><![CDATA[


Stefan Sagmeister &#8211; Things I have learned in my life so far


<p>We are quite addicted to design books. Unfortunately, most of the ones we own are still in England in a box weighing over 60 kg. We really miss them and due to the very high cost of shipping we can’t afford to have them ‘cargoed’ <span style="color:#777"> . . . &#8594; Read More: <a href="http://yellowcardesign.com/blog/2009/08/25/book-things-i-have-learned-in-my-life-so-far-by-stefan-sagmeister/">Book &#8211; Things I have learned in my life so far, by Stefan Sagmeister</a></span>]]></description>
			<content:encoded><![CDATA[<div class="mceTemp" style="text-align: center;">
<dl id="attachment_58" class="wp-caption alignnone" style="width: 538px;">
<dt class="wp-caption-dt"><img class="size-full wp-image-58" title="Stefan Sagmeister - Things I have learned in my life so far" src="http://yellowcardesign.com/blog/wp-content/uploads/2009/08/sagmeister-copy.jpg" alt="Stefan Sagmeister - Things I have learned in my life so far" width="528" height="533" /></dt>
<dd class="wp-caption-dd">Stefan Sagmeister &#8211; Things I have learned in my life so far</dd>
</dl>
</div>
<p>We are quite addicted to design books. Unfortunately, most of the ones we own are still in England in a box weighing over 60 kg. We really miss them and due to the very high cost of shipping we can’t afford to have them ‘cargoed’ over for the moment so we are in the process of slowly rebuilding our book collection. The first book that we got in Canada is <em><strong>Things I have learned in my life so far</strong></em>, by Stefan Sagmeister. The title is pretty self-explanatory; Sagmeister listed the things he’s learned in his diary and then started to visually illustrate the maxims on billboards, magazines, covers, etc. The book is a recollection of that. We do like the fact that the book is made of 15 little booklets, each one with a different cover so that when we alternate them in the laser-cut box it gives the book a different look. It means that if we weren’t afraid that our big cats would chew on it we could display it on a shelf and alternate the covers everyday for a two-week period. Just joking, we’re not that sad. Anyways, that’s certainly a book that we recommend, both as something to read and as something to have.</p>
<p>It has a website, too, where people can send Sagmeister Inc. an interpretation of the things that they have learned in their own lives, just click <a class="wp-caption-dd" title="Things I have learned in my life so far" href="http://thingsihavelearnedinmylife.com" target="_blank"><strong>here</strong> </a>to open the link.</p>
<p>&#8212;&#8212;&#8212;</p>
<p>Nous sommes accros aux livres sur le design. Malheureusement, la plupart des nôtres sont entreposés dans une boîte pesant plus de 60 kg en Angleterre. Ils nous manquent énormément et à cause du coût exorbitant de l’expédition par cargo nous sommes incapables de nous les faire livrer pour le moment. Nous sommes donc en train de rebâtir notre collection, petit-à-petit. Le premier livre que nous avons acheté au Canada est <strong><em>Things I have learned in my life so far</em></strong>, par Stefan Sagmeister. Le titre est auto-explicatif: l’auteur a fait la liste des choses qu’il a apprises et s’est par la suite appliqué à illustrer chaque maxime sur des panneaux publicitaires, magazines, couvertures de rapports, etc. Le livre documente ses explorations. On aime le fait que le livre soit composé de 15 petits livrets, chacun avec sa propre couverture donc lorsqu’on alterne l’ordre des livrets dans la boîte coupée au laser on obtient différentes couvertures de livre. Cela veut donc dire que si l’on avait pas peur que nos gros chats le grugent on pourrait le disposer sur l’étagère et alterner la couverture à chaque jour pour une période de deux semaines. C’est une blague; nous ne sommes quand même pas si pathétiques que ça!</p>
<p>Le livre a un site internet où les gens peuvent envoyer leurs propres interprétations des choses qu’ils ont apprises dans leur vie à  Sagmeister Inc. Cliquer <a class="wp-caption-dd" title="Things I have learned in my life so far" href="http://thingsihavelearnedinmylife.com" target="_blank"><strong>ici</strong> </a>pour ouvrir la page.</p>
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