Obviously we’d like to see a version featuring our cats (they’re quite photogenic: Steve only needs to hear the . . . → Read More: Royal Canin: Drooling Dog Advert]]> As owners of two cats that love Royal Canin food to the extent that it has to be kept under tighter security than the gold bullion at Fort Knox this advert really struck a chord with us!

Obviously we’d like to see a version featuring our cats (they’re quite photogenic: Steve only needs to hear the camera turned on to be posing for the camera like Fabio. He has similar hair to him as well… Maybe the mystery of who the father is has been solved! )  but then it would need a speaker added so that passers by would not only get the drool but also hear what we hear everytime one of their bellies rumble (which believe me gets old fast)… So it’s probably better they just stick to dogs.

Here’s what the advertising agency had to say regarding the concept;

‘We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of “Royal Canin Great Dane” dog food!’

We came across this billboard during the weekend and were somewhat disappointed. It is as if the designers who did it had a really good idea of ‘hot meeting cold’, but sort of ran out of time in the process so got a classroom of high school art students to do the job . . . → Read More: Solstice Chewing Gum – Ugly Billboard]]>

Billboard-Solstice Chewing Gum

We came across this billboard during the weekend and were somewhat disappointed. It is as if the designers who did it had a really good idea of ‘hot meeting cold’, but sort of ran out of time in the process so got a classroom of high school art students to do the job in papier-mâché. It’s a shame, cause really it’s a good idea and could have worked very well; but unfortunately is was badly implemented so it looks ugly. However, even if it’s hard to tell if the ‘ugliness’ was done on purpose or not we thought that it was worth taking a picture and sharing it with the world!

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Solstice – Panneau Publicitaire

Nous avons aperçu ce panneau publicitaire il y a quelques jours et avons été un peu déçus par son apparence. C’est comme si les designers en charge de sa conception avaient eu une super bonne idée au départ, mais en cours de route ont manqué de temps et ont dû faire appel à une classe d’élèves en art visuel pour finir le projet en papier mâché! C’est dommage, parce que vraiment, la rencontre du ‘chaud et froid’ aurait pu fonctionner et être visuellement intéressante si elle avait été correctement exécutée…