Obviously we’d like to see a version featuring our cats (they’re quite photogenic: Steve only needs to hear the . . . → Read More: Royal Canin: Drooling Dog Advert]]> As owners of two cats that love Royal Canin food to the extent that it has to be kept under tighter security than the gold bullion at Fort Knox this advert really struck a chord with us!

Obviously we’d like to see a version featuring our cats (they’re quite photogenic: Steve only needs to hear the camera turned on to be posing for the camera like Fabio. He has similar hair to him as well… Maybe the mystery of who the father is has been solved! )  but then it would need a speaker added so that passers by would not only get the drool but also hear what we hear everytime one of their bellies rumble (which believe me gets old fast)… So it’s probably better they just stick to dogs.

Here’s what the advertising agency had to say regarding the concept;

‘We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of “Royal Canin Great Dane” dog food!’

Here is a very simple formula: creative people + good Photoshop skills + boredom = crazy photomontage. We can’t talk for every studio, but here at Yellow Car Design our crazy photomontages tend to be starring our two mascots (as shown above). Let us introduce you to the mascots:

Union JACKet

First, there’s Bollocks . . . → Read More: What do graphic designers do when they’re bored?]]>

Yonge Street Bikers

Here is a very simple formula: creative people + good Photoshop skills + boredom = crazy photomontage. We can’t talk for every studio, but here at Yellow Car Design our crazy photomontages tend to be starring our two mascots (as shown above). Let us introduce you to the mascots:

Union JACKet

First, there’s Bollocks (AKA Bobo), a lovely little grey girl cat. We recently found out that she is a British Blue cat and since then we’d like to get her a little Union Jack coat (just kidding).

Secondly, there’s Steve (AKA Big Bum), a charming & massive ginger hairball that is constantly craving for attention. Him and Bobo are brother and sister, even though they look completely different.

They are both very entertaining and the best adjective to describe them would probably be ‘doggy’, because they indeed behave more like dogs than like cats. But that’s how we love them and wouldn’t change them for anything! Back to the crazy photomontages, like I mentioned earlier they show Steve and Bobo in a multitude of situations, from driving down Yonge Street in a motorbike to buying baguette in Paris, from rockstar to tramp, and so on.

This post is showing only one of the montage, because if we’d put them all you’d probably think that we’re way too bored, way too cat-crazy, or both. From time to time though we’ll post the images because we do think that they are funny and worth sharing with the world!

———-

Ce que font les designers graphique lorsqu’ils n’ont rien à faire?

Voici une formule très simple: gens créatifs + bonne maîtrise de Photoshop + ennui = photomontage fous. Évidement, nous ne pouvons parler pour tous les studios, mais nous chez Yellow Car Design nos montages ont tendance à mettre en vedette nos deux mascottes (comme ci-haut). Laissez-nous vous présenter les mascottes:

Union JACKet

Premièrement, il y a Bollocks (Bobo), une belle petite fille-minou grise. Récemment nous nous sommes rendus compte qu’elle est une “British Blue”; on aimerait bien lui faire porter un petit chandail avec l’Union Jack (joke!).

Deuxièmement, il y a Steve (Gros Derrière), une charmante et énorme boule de poils roux qui est constamment en manque d’attention. Lui et Bobo sont frère et sœur, même s’ils sont complètement différents!

Ils sont tous les deux très divertissants et le meilleur adjectif pour les décrire est sûrement “canin” car en effet, ils se comportent plus comme des chiens que comme des chats. C’est comme ça qu’on les aime, et nous ne les échangerions pas pour tout l’or du monde! Pour en revenir aux photomontages fous, comme j’ai mentionné plus tôt ils montrent les mascottes dans une multitude de situations: en moto se promenant sur la rue Yonge, à Paris avec une baguette, de rock star à sans-abris, etc.

Périodiquement, nous allons poster nos montages. Un à la fois… car sinon vous allez penser que nous n’avons vraiment rien à faire!