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	<title>Yellow Car Design: The Blog &#187; bottle</title>
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	<description>How we roll</description>
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		<title>The Y Series &#8211; wine bottle label</title>
		<link>http://yellowcardesign.com/blog/2010/08/23/the-y-series-wine-bottle-label/</link>
		<comments>http://yellowcardesign.com/blog/2010/08/23/the-y-series-wine-bottle-label/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 13:28:40 +0000</pubDate>
		<dc:creator>ycd</dc:creator>
				<category><![CDATA[packaging]]></category>
		<category><![CDATA[stuff we like]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[label]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://yellowcardesign.com/blog/?p=1107</guid>
		<description><![CDATA[<p class="wp-caption-text">Yalumba - The Y Series (+ Steve The Cat&#39;s nose)</p>
<p>Just as we often buy books for their covers, we usually choose our wines according to their bottles. We chose this 2009 Y Series Viognier because we liked the texture, embossing and overall look of its label. The illustration shows vine shoots found in a vineyard <span style="color:#777"> . . . &#8594; Read More: <a href="http://yellowcardesign.com/blog/2010/08/23/the-y-series-wine-bottle-label/">The Y Series &#8211; wine bottle label</a></span>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1108" class="wp-caption aligncenter" style="width: 440px"><img class="size-large wp-image-1108 " title="Yalumba - The Y Series" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/wine1-716x1024.jpg" alt="" width="430" height="614" /><p class="wp-caption-text">Yalumba - The Y Series (+ Steve The Cat&#39;s nose)</p></div>
<p>Just as we often buy books for their covers, we usually choose our wines according to their bottles. We chose this 2009 Y Series Viognier because we liked the texture, embossing and overall look of its label. The illustration shows vine shoots found in a vineyard and the font is a nice and classy semi-serif similar to <strong><a class="wp-caption-dd" title="Veer" href="http://marketplace.veer.com/fonts/EFT0000088_Century-Schoolbook-EF" target="_blank">Century Schoolbook</a> </strong>. Only once the bottle was empty and on its way to the recycle bin did we noticed this nice little feature: a handy tag that can be torn off and put in your wallet to remember the wine&#8217;s name next time you&#8217;re at the SAQ/LCBO/wherever you buy your wine! It&#8217;s a great example of function + design&#8230; We&#8217;ll be keeping an eye out to see if it&#8217;s used by other wineries to compare how they&#8217;ve designed the little tag to keep it in line with the rest of the label as it&#8217;s the first time that we, personally, have seen it. If you&#8217;ve seen it done before, please leave a comment below to let us know what wine it was and we&#8217;ll try get a bottle to check its design &#8211; even if it means having to drink it after!</p>
<div id="attachment_1111" class="wp-caption aligncenter" style="width: 464px"><img class="size-full wp-image-1111" title="wine" src="http://yellowcardesign.com/blog/wp-content/uploads/2010/08/wine2.jpg" alt="" width="454" height="303" /><p class="wp-caption-text">Viognier 2009</p></div>
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		<title>Amsterdam Beer &#8211; Nice packaging (and taste!)</title>
		<link>http://yellowcardesign.com/blog/2009/12/31/amsterdam-beer-nice-packaging-and-taste/</link>
		<comments>http://yellowcardesign.com/blog/2009/12/31/amsterdam-beer-nice-packaging-and-taste/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 00:38:14 +0000</pubDate>
		<dc:creator>ycd</dc:creator>
				<category><![CDATA[packaging]]></category>
		<category><![CDATA[stuff we like]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[box]]></category>

		<guid isPermaLink="false">http://yellowcardesign.com/blog/?p=680</guid>
		<description><![CDATA[<p class="wp-caption-text">Amsterdam Beer</p>
<p>Amsterdam is a locally brewed beer. It is conveniently located just around the corner from us so it&#8217;s a great alternative to the Oh-So-Stinky-And-Far-Away Beer Store. There&#8217;s definitely something special about buying beer directly at the brewery: not only are we doing something good by buying a local product, but the beer even seems <span style="color:#777"> . . . &#8594; Read More: <a href="http://yellowcardesign.com/blog/2009/12/31/amsterdam-beer-nice-packaging-and-taste/">Amsterdam Beer &#8211; Nice packaging (and taste!)</a></span>]]></description>
			<content:encoded><![CDATA[<div id="attachment_679" class="wp-caption aligncenter" style="width: 561px"><a href="http://yellowcardesign.com/blog/wp-content/uploads/2009/12/amsterdam.jpg"><img class="size-full wp-image-679   " title="amsterdam" src="http://yellowcardesign.com/blog/wp-content/uploads/2009/12/amsterdam.jpg" alt="Amsterdam Beer" width="551" height="413" /></a><p class="wp-caption-text">Amsterdam Beer</p></div>
<p><em>Amsterdam</em> is a locally brewed beer. It is conveniently located just around the corner from us so it&#8217;s a great alternative to the Oh-So-Stinky-And-Far-Away Beer Store. There&#8217;s definitely something special about buying beer directly at the brewery: not only are we doing something good by buying a local product, but the beer even seems fresher and tastier. The brewery shop isn&#8217;t just a plain refrigerator. It&#8217;s a<a class="wp-caption-dd" title="Amsterdam Beer" href="http://www.amsterdambeer.com/" target="_blank"> <strong>cool warehouse</strong></a><strong> </strong>where we can see the beer-making process and the staff, if often not overly friendly, is at least authentic and far from the corporate &#8216;fakeness&#8217; that we get in other places.</p>
<p>Anyways, the purpose of this post is to show you that <em>Amsterdam</em> recently changed its packaging. It used to be a paper label glued to the bottle, but now they&#8217;ve changed it so the label is directly printed on the bottle. It gives it a nice, clean look and makes it easier for the brewery to reuse the bottle in an eco-friendly manner. We also like the box in which the 25 bottles came: it&#8217;s minimalist, a bit rough-looking and very different from the overly decorated and colourful box that other beers come in&#8230; We give it two thumbs up, and on that note, we&#8217;re off to drink a beer &#8211; it&#8217;s New Year&#8217;s Eve after all!</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><strong>Amsterdam &#8211; Bière au bel emballage (et bon goût!)</strong></p>
<p><em>Amsterdam</em> est une bière brassée ici, à Toronto. La brasserie est située juste au coin de notre rue, donc c&#8217;est pratique et nous permet d&#8217;éviter la puanteur du Beer Store. Il y a définitivement des avantages à acheter de la bière directement à la brasserie: non seulement encourageons-nous une entreprise locale, mais la bière semble être plus &#8220;fraîche&#8221; et semble également avoir meilleur goût. Le magasin de la brasserie n&#8217;est pas qu&#8217;un simple réfrigérateur&#8230; C&#8217;est plutôt un genre d&#8217;<strong><a class="wp-caption-dd" title="Amsterdam Beer" href="http://www.amsterdambeer.com/" target="_blank">entrepôt</a></strong> qui permet de voir comment la bière est faite et les employés, même s&#8217;ils ne sont pas toujours extrêmement sympatiques, sont authentiques.</p>
<p>Récemment, <em>Amsterdam</em> a changé l&#8217;emballage de ses bouteilles de bière. Au lieu d&#8217;avoir une étiquette en papier collée sur la bouteille, l&#8217;étiquette est désormais directement imprimée sur celle-ci. En plus d&#8217;être écologique, ça modernise l&#8217;image de la marque. On aime beaucoup la simplicité de la boîte dans laquelle venaient les 25 bières&#8230;Ça fait changement des autres caisses de bières aux couleurs et designs un peu trop dynamiques! Parlant de bières&#8230;C&#8217;est l&#8217;heure d&#8217;aller en prendre une. Après-tout, c&#8217;est la veille du Nouvel An!</p>
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